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Senior Media Group Head/Art Director at Dentsu Nigeria

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Employment type not specifiedExperience not specifiedNigeria
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  • Posted: Jul 2, 2026

    Deadline: Jul 15, 2026

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    MediaFuse-Dentsu International is a full-service agency offering specialist media services, integrated communication planning, full creative services, production, content development and aggregation, search and performance marketing; social/community management, data planning and implementation as well as effective location service, planning and execution in...

    Senior Media Group Head/Art Director

    JOB SUMMARY:

    The Senior Media Group Head is a senior leadership role responsible for driving media strategy, planning excellence, and commercial growth across key client accounts. The role oversees integrated media delivery across traditional and digital channels, leads high-performing media teams, and acts as a trusted advisor to senior client stakeholders while ensuring profitability and operational excellence.

    JOB DESCRIPTION:

    Media Strategy & Planning

    • Lead the development of integrated media strategies across TV, radio, print, OOH, digital, social, and emerging platforms, aligned with client business objectives.
    • Translate client briefs into robust media plans backed by audience insights, market data, and channel performance analysis.
    • Oversee media mix modelling, budget allocation, and channel selection to maximize reach, frequency, and ROI.
    • Ensure media strategies are grounded in audience research, consumer behaviour, and competitive intelligence.
    • Champion innovative media approaches, including emerging platforms, programmatic solutions, and data-driven targeting

    Media Buying & Negotiation

    • Ensure all media buys are executed accurately, on time, and within approved budgets.
    • Maintain and leverage strong relationships with media vendors, networks, and platform partners to secure favourable terms and added value.
    • Monitor market rate trends to ensure competitive pricing and protect client investment.
    • Oversee contract management and compliance with media owner agreements.

    Client Leadership & Relationship Management

    • Act as the senior media contact for key client accounts, building trusted relationships with marketing and procurement stakeholders.
    • Present media strategies, plans, and performance reports to clients at a senior level with clarity and confidence.
    • Provide strategic counsel to clients on media investment decisions, market opportunities, and emerging trends.
    • Manage client expectations, address concerns, and resolve escalated issues promptly and professionally.
    • Conduct regular business reviews to demonstrate media performance against KPIs and ROI objectives.

    Team Leadership & People Management

    • Lead, mentor, and develop a team of Media Managers, Planners, and Buyers across multiple accounts.
    • Set clear objectives, conduct performance reviews, and support career development for direct reports.
    • Build a high-performance team culture rooted in accountability, collaboration, and continuous learning.
    • Allocate team resources effectively to balance workload across accounts and ensure quality delivery.
    • Provide training and upskilling on media tools, platforms, and industry best practices.

    Campaign Execution & Performance Management

    • Oversee end-to-end campaign execution, from planning through flighting, optimization, and post-campaign analysis.
    • Ensure accurate campaign trafficking, tagging, and quality control across all media channels.
    • Monitor campaign performance in real time, making data-driven optimizations to improve results.
    • Lead post-campaign evaluations, providing clients with clear insights, learnings, and recommendations.
    • Ensure media delivery is verified through independent audits, monitoring services, or reconciliation reports where applicable.

    Financial & Commercial Management

    • Own budget management and profitability for assigned accounts, including media billings, agency commissions, and cost efficiencies.
    • Ensure accurate reconciliation of media spend, billing, and invoicing in line with client contracts.
    • Identify opportunities to improve media efficiency, cost-effectiveness, and value-added benefits for clients.
    • Manage risk related to budget overspend, billing discrepancies, and contractual compliance.
    • Support new business proposals with competitive, well-costed media strategies and budget projections.

    Data, Analytics & Reporting

    • Champion the use of media analytics, attribution models, and marketing mix modelling to inform strategy and prove effectiveness.
    • Oversee accurate, timely, and insightful reporting on media performance, audience metrics, and campaign ROI.
    • Stay ahead of developments in programmatic buying, data-driven targeting, and measurement technologies.
    • Ensure proper use of tracking, tagging, and analytics tools

    New Business & Agency Growth

    • Contribute media expertise and strategic input to new business pitches and proposals.
    • Identify opportunities to grow existing accounts through expanded media scopes or additional channels.
    • Represent the agency at industry events, media owner functions, and networking opportunities to strengthen market presence.
    • Stay informed of media industry shifts, regulatory changes, and platform updates to keep the agency at the forefront of innovation.

    JOB QUALIFICATION:

    • A degree in social science, humanities and analytical sciences, or related field.
    • Minimum of 10–12 years’ experience in media planning and buying within an agency, with at least 3–5 years in a leadership role.
    • Proven experience managing large, multi-channel media accounts.
    • Strong background across traditional and digital media.
    • Numerical skills (Data Analytics)
    • Forecasting
    • Leadership skills
    • Trend Analytical
    • Digital Skills
    • Project Management

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Average Salary at Dentsu Nigeria

₦ 206K from 2 employees

Checkout salary structure of Dentsu Nigeria »

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Market insight

1 500 000 ₦

Based on 66 offers with salary for this country

Full salary breakdown

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