Head of Marketing & Partnerships at Work Dey HR Services

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• • Head of Marketing & Partnerships at Work Dey HR Services
  • View Jobs in Consulting / View Jobs at Work Dey HR Services

  Posted: Jul 14, 2026

  Deadline: Not specified

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  Work Dey HR Services is a human resources consulting company

  
  

  Head of Marketing & Partnerships

  • Job Type Hybrid
  • Qualification BA/BSc/HND
  • Experience 4 - 6 years
  • Location Abuja , Lagos
  • Job Field Sales and Business Development&nbsp

  Job Summary

  • We are seeking a dynamic, highly resourceful, and results-driven Head of Marketing & Partnerships to lead all offline marketing efforts, strategic partnerships, product activations, and experiential campaigns for our fast-growing e-commerce brand.

  Responsibilities

  • Identify, pitch, and onboard strategic offline partners: gyms, spas, salons, supermarkets, fitness studios, malls, corporate offices, hospitals, and event organizers.
  • Design win-win partnership proposals (e.g. product placement, co-branded promos, influencer gyms, referral programs).
  • Manage long-term partner relationships and ensure visibility, brand integrity, and mutual value.
  • Coordinate all partnership deliverables: branded stands, flyers, sampling logistics, training of reps, etc.
  • Plan and execute market storms, roadshows, fitness events, mall activations, pop-up booths, in-store demos, and visibility campaigns.
  • Launch community-based marketing strategies to penetrate high-traffic areas: residential estates, fitness clubs, mother/baby expos, wedding fairs, NYSC camps, etc.
  • Work with creative teams and vendors to produce offline marketing materials: branded tents, flyers, banners, POS, posters, wearables, etc.
  • Track and report offline campaign ROI and engagement metrics.
  • Develop innovative non-traditional marketing tactics: flash mobs, branded influencer workouts, PR stunts, viral street activations.
  • Leverage influencers or micro-creators for physical brand engagements in high-density locations (e.g. barbershops, markets, etc.).
  • Drive buzz and virality through “shock & wow” brand moments.
  • Activate brand visibility at retail points: negotiate shelf placements, signage, shelf talkers, product bundling, and discount campaigns.
  • Design in-store promotions and customer education touchpoints.
  • Supervise retail promoters and ensure performance compliance.
  • Work closely with the online marketing team (ads, email, influencers) to ensure consistent messaging and synchronized campaigns.
  • Provide field-level insights and customer feedback for digital content optimization.
  • Support national product launches and social media campaigns with corresponding offline awareness.

  Requirements

  • Minimum of 4–6 years experience in marketing, brand activation, or partnerships (preferably in FMCG, fitness, wellness, beauty, or e-commerce).
  • Proven track record in executing market storms, field marketing, partnerships, and brand activations.
  • Excellent negotiation and relationship management skills.
  • Ability to thrive in fast-paced, target-driven environments.
  • Strong project management and coordination abilities.
  • Creative thinker with “outside-the-box” campaign ideas and execution excellence.
  • Willingness to travel or work flexible hours based on activation schedules

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  Method of Application

  Interested and qualified candidates should send their CV and cover letter to: [email protected] using the job title as the subject of the mail.

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