Marketing Manager at Simba Group

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• • Marketing Manager at Simba Group
  • View Jobs in General / View Jobs at Simba Group

  Posted: Jul 20, 2026

  Deadline: Not specified

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  The Simba Group is a conglomerate, operating in Nigeria’s key industry verticals including Communications, Agriculture, Software, Transportation, Power and Alternative Energy. We have over 20 years of experience in Nigeria, and in that time have developed loyal and strong distribution channels, across our range of products, as well as a deep understat...
  

  Marketing Manager

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience
  • Location Lagos
  • Job Field Sales and Business Development&nbsp

  Job Summary

  • The Marketing Manager will lead the strategy, planning, and execution of marketing initiatives for the 2-Wheeler (2W) vehicle business line.
  • This role combines brand management, product marketing, and market intelligence to drive brand visibility, customer loyalty, and business growth.
  • You are required to be commercially savvy, understand both B2B (dealer and distributor) and B2C (retail/end-consumer) marketing dynamics, and can translate technical product value into compelling brand stories.

  Key Roles / Responsibilities
  Brand Strategy & Positioning:

  • Develop and execute brand strategies that strengthen the market positioning of 2W vehicles across target rider segments (commercial/commuter, personal, and corporate/fleet buyers).
  • Ensure consistent brand identity and messaging across all touchpoints (advertising, showroom/dealer branding, digital platforms, trade events, and sales materials).
  • Monitor and evaluate brand health, perception, and market share within the 2W category.

  Marketing Campaigns & Promotions:

  • Plan and oversee marketing campaigns (ATL, BTL, and digital) to increase brand awareness and drive 2W sales conversions.
  • Collaborate with the sales team to design trade promotions, dealer activation programs, test-ride events, and consumer engagement activities.
  • Track campaign performance and ROI using relevant metrics.

  Product Marketing & Market Development:

  • Conduct competitor analysis and market research to identify emerging trends, consumer preferences, and opportunities within the 2W segment.
  • Work closely with product, engineering, and supply chain teams to align marketing efforts with model availability, pricing, financing options, and specifications.
  • Develop go-to-market and launch strategies for new 2W models and variants, and coordinate end-to-end implementation.

  Stakeholder Management:

  • Partner with internal teams (sales, finance, and operations) to ensure marketing initiatives are business-aligned.
  • Manage relationships with advertising agencies, media partners, creative vendors, and the dealer/distributor network for co-branded activities.

  Digital Marketing & Communication:

  • Drive brand engagement through social media, content marketing, and digital advertising targeted at 2W buyers.
  • Oversee the creation of promotional materials, product videos, test-ride content, and educational content on vehicle features, usage, and maintenance for online and offline channels

  KPIs / Success Metrics

  • Strategic thinking and problem-solving ability.
  • Creative mindset with a strong eye for branding and design.
  • Data-driven approach to decision-making.
  • Strong collaboration and interpersonal skills.
  • Ability to manage multiple projects in a fast-paced environment.

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  Method of Application

  Interested and qualified? Go to Simba Group on forms.gle to apply

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