Analyst - Content Marketing.Marketing at MTN Nigeria

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• • Analyst - Content Marketing.Marketing at MTN Nigeria
  • View Jobs in ICT / Telecommunication / View Jobs at MTN Nigeria

  Posted: Jul 8, 2026

  Deadline: Not specified

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  MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning wi...
  

  Analyst - Content Marketing.Marketing

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience 3 - 7 years
  • Location Lagos
  • Job Field Marketing and Communication&nbsp

  Reports To: Manager - Digital Marketing Brands

  Mission

  • Create consistent, valuable content that positions the MTNN brand as a culturally relevant brand that enables progress, while increasing awareness across digital platforms.
  • Develop content that attracts new audiences, nurtures prospects, and keeps existing customers actively engaged throughout the customer journey.
  • Provide a structured platform for different business units (e.g., HR, Corporate Communications, Sustainability, Marketing) to showcase their initiatives and messages through coordinated content.
  • Description
  • Develop and execute content acquisition strategy aligned to MTN brand building and commercial objectives like subscriber growth, ARPU uplift and product adoption targets
  • Implement full-funnel content attribution frameworks linking blog, landing, video and educational assets to measurable revenue and subscriber activation outcomes
  • Design content experiments across headlines, formats, CTAs and internal linking structures using statistically valid A B testing methodologies
  • Develop structured content taxonomies and tagging frameworks within CMS and analytics tools to enable granular performance tracking
  • Translate complex telecom and fintech propositions such as bundle mechanics, myMTN App and MoMo App features and digital self-service flows into conversion oriented educational assets
  • Monitor content decay trends and execute refresh strategies based on ranking volatility, engagement erosion and revenue contribution shifts
  • Partner with performance marketing teams to transform high ranking organic content into scalable paid landing experiences
  • Ensure compliance with regulatory communication standards while maintaining persuasive clarity in product messaging
  • Track regional and language-based performance differences to optimize localization strategy across Nigeria’s diverse subscriber base

  Requirements

  • A First Degree in business-related or any social science discipline
  • Certifications in Content Marketing, Social Media Marketing, or Digital Analytics
  • 3-7 years’ experience which includes
  • Minimum of 3 years’ experience in digital marketing
  • Creating and managing digital content across websites and social media
  • Analyzing content performance, engagement, and audience insights
  • Supporting content campaigns and editorial calendars
  • Working with creative, social media, and marketing teams
  • Optimizing content using SEO and performance data
  • Knowledge of content management systems (CMS), SEO, and social media platforms
  • Basic skills in analytics tools and reporting (e.g., Analytics, dashboards)
  • Fluent in English.

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  Method of Application

  Interested and qualified? Go to MTN Nigeria on ehle.fa.em2.oraclecloud.com to apply

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