Digital Strategist & Public Relations (PR) Officer at Mshel Homes Ltd

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• • Digital Strategist & Public Relations (PR) Officer at Mshel Homes Ltd
  • View Jobs in Real Estate / View Jobs at Mshel Homes Ltd

  Posted: Jun 26, 2026

  Deadline: Not specified

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  Mshel Homes Limited is an independent Real Estate Company located in Abuja, Nigeria. Simply put; we partner with You to get your dream home. Make all the right moves with us. With us, you'll experience.
  

  Digital Strategist & Public Relations (PR) Officer

  • Job Type Full Time , Onsite
  • Qualification BA/BSc/HND , MBA/MSc/MA
  • Experience 5 years
  • Location Abuja
  • Job Field Marketing and Communication&nbsp
  • Salary Range ₦400,000 - ₦500,000/month

  Job Summary:

  Mshel Homes Limited is seeking a dynamic and results-driven Digital Strategist & PR Officer to lead and integrate our digital marketing efforts with our public relations activities. This is a single, hybrid role responsible for shaping Mshel Homes’ online presence, managing brand reputation, driving digital lead generation, and building strategic media relationships. The ideal candidate will combine a strong digital marketing mindset with excellent communications and PR skills to elevate the company’s visibility, credibility, and growth within the competitive real estate market.

  Key Responsibilities:

  • Develop and execute an integrated digital and PR strategy aligned with Mshel Homes’ brand identity, business goals, and target market in the real estate sector
  • Plan and manage multi-channel digital marketing campaigns across social media, email, content marketing, SEO, Google Ads, and paid social platforms (Facebook, Instagram, LinkedIn)
  • Build and maintain strong relationships with journalists, bloggers, influencers, and media outlets across print, digital, and broadcast channels
  • Draft, edit, and distribute press releases, media statements, company announcements, and editorial content that enhance the company’s public image
  • Manage and grow the company’s social media presence by creating compelling, on-brand content that drives engagement, generates leads, and builds community
  • Serve as the first point of contact for all media enquiries and manage reactive communications during reputational or crisis situations
  • Optimize the company’s website for search engines (SEO) to improve organic visibility, traffic, and property listing performance
  • Develop and manage the company’s thought leadership strategy, including securing speaking engagements, interviews, and opinion articles for senior leadership
  • Implement effective lead generation strategies through digital channels, utilizing CRM tools to track, manage, and nurture leads through the sales funnel
  • Monitor media coverage, track brand mentions across digital and traditional channels, and prepare regular performance reports for management
  • Coordinate and manage press conferences, media briefings, property launches, and public-facing events in alignment with digital campaign timelines
  • Manage the company’s corporate social responsibility (CSR) communications and community engagement initiatives across digital and traditional platforms
  • Utilize analytics tools (e.g., Google Analytics, Meta Business Suite) to track performance across digital and PR campaigns, deriving actionable insights and presenting reports to the Department Manager

  Qualifications:

  • MSc, MBA or Bachelor’s degree in Marketing, Mass Communication, Public Relations, Digital Media, or a related field
  • Minimum of 5 years of experience in digital marketing, public relations, or a combined communications role
  • Experience in the real estate, property development, or financial services sector is an advantage
  • Proven track record of managing successful digital campaigns and securing meaningful media coverage
  • Proficient in digital marketing tools and platforms including Google Ads, Meta Business Suite, MailChimp, and content management systems (CMS)
  • Proficiency in media monitoring tools, PR platforms, and Microsoft Office Suite
  • Strong understanding of SEO, SEM, PPC, and social media marketing strategies
  • Prior experience handling crisis communications is an advantage

  Skills:

  • Strong creativity, innovative thinking, and excellent storytelling abilities
  • Excellent written and verbal communication skills with exceptional attention to detail
  • Strong media relations, networking, and stakeholder engagement skills
  • Data-driven mindset with the ability to analyze digital and media metrics and derive actionable insights
  • Ability to manage multiple projects and deadlines simultaneously under pressure
  • Up-to-date with the latest digital marketing trends, technologies, and PR best practices
  • High level of professionalism, discretion, and integrity

  What We Offer:

  • Competitive salary and performance-based incentives.
  • Opportunities for professional growth and development.
  • A collaborative and innovative work environment.
  • The chance to make a meaningful impact within the real estate industry.

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  Method of Application

  Interested and qualified candidates should forward their CVs and Applications to: [email protected] using the job position as subject of email.

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