Marketing Manager at UrbanWish Ltd

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• • Marketing Manager at UrbanWish Ltd
  • View Jobs in Internet / E-commerce / View Jobs at UrbanWish Ltd

  Posted: Jun 26, 2026

  Deadline: Not specified

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  UrbanWish is a Services Marketplace connecting users with verified lifestyle, leisure and essential service providers. Our platform enables users to discover, book or gift services across multiple categories; while offering service providers the tools they need to grow their business, thereby providing a seamless all-in-one experience.
  

  Marketing Manager

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience 2 - 5 years
  • Location Abuja
  • Job Field Marketing and Communication&nbsp
  • Salary Range ₦300,000 - ₦400,000/month

  Job Summary

  • We’re now preparing for our public launch and are looking for a Marketing Manager to lead our go-to-market execution, drive growth, and help shape the UrbanWish brand.

  Role Overview

  • As Marketing Manager, you will own UrbanWish’s marketing strategy and execution across customer acquisition, brand awareness, provider acquisition support, and revenue growth.
  • This is a hands-on, high-impact role suited for someone who thrives in early-stage environments, can balance strategy with execution, and understands how to grow a two-sided marketplace.
  • You will work closely with the CEO, product, sales/provider acquisition team, and external agencies to ensure UrbanWish launches strong and scales efficiently.

  Key Responsibilities
  Go-to-Market & Growth:

  • Plan and execute UrbanWish’s launch marketing strategy for Lagos and Abuja.
  • Drive user acquisition through paid ads, SEO, influencer partnerships, and content.
  • Support provider acquisition campaigns in collaboration with sales reps and partners.
  • Continuously test, measure, and optimize acquisition funnels to improve CAC and conversion.

  Performance & Digital Marketing:

  • Manage paid campaigns across Google Ads, Meta (Instagram/Facebook), TikTok, and other relevant channels.
  • Own SEO and content strategy to grow organic traffic.
  • Track performance metrics (traffic, conversion rates, CAC, LTV, bookings, revenue).
  • Prepare weekly and monthly performance reports with actionable insights.

  Brand & Content:

  • Build and maintain a strong, consistent UrbanWish brand voice across all touchpoints.
  • Oversee creation of marketing assets: landing pages, email campaigns, flyers, videos, and social content.
  • Coordinate influencer partnerships and creator campaigns tailored to Nigerian audiences.
  • Ensure messaging clearly communicates UrbanWish’s value to both users and service providers.

  CRM, Email & Retention:

  • Manage newsletter campaigns for users, providers, and investors.
  • Set up lifecycle marketing (onboarding, reminders, re-engagement, referrals).
  • Collaborate with the product team to improve retention, repeat bookings, and reviews.

  Collaboration & Leadership:

  • Work closely with product and engineering teams to align marketing with feature rollouts.
  • Manage external partners (creative agencies, influencers, PR, media buyers).
  • Help build and scale an in-house marketing team as UrbanWish grows.

  What We’re Looking For
  Required:

  • 2–5 years of experience in growth marketing, digital marketing, or brand marketing.
  • Experience working in startups, marketplaces, fintech, travel, or consumer internet businesses.
  • Strong understanding of performance marketing, funnels, and analytics.
  • Proven experience executing campaigns in Nigeria or similar emerging markets.
  • Ability to manage multiple projects in a fast-paced, ambiguous environment.
  • Excellent written and verbal communication skills.

  Nice to Have

  • Experience marketing a two-sided marketplace.
  • Familiarity with tools like Google Analytics, Meta Ads Manager, Mailchimp, HubSpot, or similar.
  • Experience working with influencers and creators.
  • Early-stage startup or launch experience.

  What Success Looks Like

  • A successful public launch with strong brand awareness in Lagos and Abuja.
  • Consistent growth in user sign-ups and paid bookings.
  • Efficient CAC with clear performance tracking.
  • Strong alignment between marketing, provider acquisition, and product teams.
  • A repeatable growth engine ready to scale across Nigeria.

  Why Join UrbanWish?

  • Be part of a high-growth startup at a defining early stage.
  • Direct impact on strategy, execution, and company trajectory.
  • Horizontal organization with clear upward mobility subject to performance.
  • Opportunity to grow into a Head of Marketing / Growth Lead role.
  • Work on a product that empowers local businesses and improves everyday experiences.
  • Competitive salary + performance-based incentives (including equity options, subject to funding stage and seniority level).

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  Method of Application

  Interested and qualified candidates should send their application to: [email protected] using the Job Title as the subject of the mail.

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