Analyst - Master Brand. Marketing NG at MTN Nigeria

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• • Analyst - Master Brand. Marketing NG at MTN Nigeria
  • View Jobs in ICT / Telecommunication / View Jobs at MTN Nigeria

  Posted: Jun 29, 2026

  Deadline: Jul 7, 2026

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  MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning wi...
  

  Analyst - Master Brand. Marketing NG

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience 3 - 7 years
  • Location Lagos
  • City Ikoyi
  • Job Field Data, Business Analysis and AI&nbsp

  Description:

  • Develop regional marketing localized campaign briefs based on regional insights to cascade national campaigns to the regions
  • Collate market insights and maintain the regional competitive intelligence database.
  • Develop regional marketing tactical plans and activation initiatives for product education and uptake
  • Work with the integrated marketing agencies to develop regional communication and BTL campaigns for product uptake
  • Support the planning, coordination, and tracking of regional campaign execution across multiple channels (digital, OOH, traditional, experiential, trade).
  • Manage and update deployment trackers, creative material logs, and vendor schedules to ensure timely delivery of marketing assets.
  • Track campaign performance metrics (reach, engagement, conversions, and adoption) and produce weekly/monthly reports using Power BI and Excel
  • dashboards.
  • Conduct trade visibility audits and ensure MTN’s brand identity compliance across POS, retail, and promotional materials.
  • Assist in organizing regional activations and sponsorships alongside post-event analysis to measure ROI and customer sentiment.
  • Maintain detailed documentation for all campaigns, including status updates, signoffs, agency deliverables, and feedback reports.
  • Liaise with the Regional Sales and CEX teams to track customer feedback and integrate insights into campaign refinements.
  • Ensure operational alignment with MTN’s Responsible Marketing and Advertising Policy and compliance with regulatory guidelines.

  Education:

  • Bachelor’s degree in marketing, Statistics, Business Administration or
  • related field
  • A postgraduate diploma in Marketing, Business Administration or a related discipline would be an added advantage
  • APCON Certification
  • Fluency in English and other local languages

  Experience:

  3-7 years’ experience which includes

  • Experience with Excel, Power point, Power BI or similar analytics tools
  • Understanding of regional marketing or FMCG/telco field environment
  • Strong proactive and execution skills
  • Strong stakeholders’ management
  • Excellent project management skills to meet deadlines

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  Check how your CV aligns with this job

  Method of Application

  Interested and qualified? Go to MTN Nigeria on ehle.fa.em2.oraclecloud.com to apply

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Average Salary at MTN Nigeria

₦ 198K from 98 employees

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