Analyst - Regional Marketing Marketing NG at MTN Nigeria
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- Analyst - Regional Marketing Marketing NG at MTN Nigeria
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Posted: Jun 29, 2026
Deadline: Jul 7, 2026
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MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning wi...
Analyst - Regional Marketing Marketing NG
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience 3 - 7 years
- Location Lagos
- City Ijesha
- Job Field Data, Business Analysis and AI 
Description:
- Develop regional marketing localized campaign briefs based on regional insights to cascade national campaigns to the regions
- Collate market insights and maintain the regional competitive intelligence database.
- Develop regional marketing tactical plans and activation initiatives for product education and uptake
- Work with the integrated marketing agencies to develop regional communication and BTL campaigns for product uptake
- Support the planning, coordination, and tracking of regional campaign execution across multiple channels (digital, OOH, traditional, experiential, trade).
- Manage and update deployment trackers, creative material logs, and vendor schedules to ensure timely delivery of marketing assets.
- Track campaign performance metrics (reach, engagement, conversions, and adoption) and produce weekly/monthly reports using Power BI and Excel
- dashboards.
- Conduct trade visibility audits and ensure MTN’s brand identity compliance across POS, retail, and promotional materials.
- Assist in organizing regional activations and sponsorships alongside post-event analysis to measure ROI and customer sentiment.
- Maintain detailed documentation for all campaigns, including status updates, signoffs, agency deliverables, and feedback reports.
- Liaise with the Regional Sales and CEX teams to track customer feedback and integrate insights into campaign refinements.
- Ensure operational alignment with MTN’s Responsible Marketing and Advertising Policy and compliance with regulatory guidelines.
Education:
- Bachelor’s degree in marketing, Statistics, Business Administration or
- related field
- A postgraduate diploma in Marketing, Business Administration or a related discipline would be an added advantage
- APCON Certification
- Fluency in English and other local languages
Experience:
3-7 years’ experience which includes
- Experience with Excel, Power point, Power BI or similar analytics tools
- Understanding of regional marketing or FMCG/telco field environment
- Strong proactive and execution skills
- Strong stakeholders’ management
- Excellent project management skills to meet deadlines
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