Brand Manager at Perfetti Van Melle

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• • Brand Manager at Perfetti Van Melle
  • View Jobs in Manufacturing / Production / FMCG / View Jobs at Perfetti Van Melle

  Posted: Jun 29, 2026

  Deadline: Not specified

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  Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide. Employing over 18.000 people and operating 35 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas The in...
  

  Brand Manager

  • Job Type Full Time
  • Qualification
  • Experience
  • Location Lagos
  • Job Field Marketing and Communication&nbsp

  Responsibilities

  • Drive the implementation of the marketing strategy for the company in line with objectives
  • With the Support the Category Manager, prepare the Annual Country & Brand Plans for the Marketing Function.
  • Lead responsibility for brand management and corporate identity including portfolio management, product renovation and reengineering.
  • Monitor brand profitability & propose corrective measures to meet the profitability goals incl price increase, product renovation etc.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
  • Provide periodic information to measure volume and share growth against the plan and pro-actively recommend revisions
  • Maintain market intelligence of competitor’s activities, their dealer, consumer and customer promotions, new launches and recommend line of action with regular field visits and close collaboration with the Sales Team.
  • Drive innovation agenda based on changing consumer trends & agreed long-term plans, with a close collaboration with P&T and Global Brand Team.
  • Work closely with design agencies and assisting with new product launches
  • Manage accurately the invoicing/PO process

  Requirements

  • Sound knowledge of Nigerian media landscape and consumers.
  • Experience of having developed new & effective communication materials including TV copies.
  • Able to collaborate efficiently with internal and external teams.
  • Good communication skills, both written and orally.
  • Experience working with & successfully managing 3rd party agencies / strategic partners.
  • Budgetary & cost control management.
  • Competitive intelligence & insights.
  • Strong Multi project Project Management skills and experience.
  • Good experience in driving new product developments .

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  Method of Application

  Interested and qualified? Go to Perfetti Van Melle on jobs.perfettivanmelle.com to apply

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Average Salary at Perfetti Van Melle

₦ 225K from 13 employees

Checkout salary structure of Perfetti Van Melle »

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